Of all my working activities, teaching is the one I find the most rewarding. It’s an interactive process of knowledge exchange with students, and I enjoy accompanying their development and supporting them in reaching their full potential.
I coordinate the Post-graduate Course on Communication and Social Media, a strategic approach to managing and communicating brands in the contemporary digital environment. The team is amazing, including José Mourinho-specialist Fernando Ilharco, André Serpa Soares from TAP Portugal PR, Ana Caldeira from Nestlé’s Digital Acceleration Team, Hugo Tornelo and Isadora Diniz from the Creative Agency Torke+CC, mobile specialist Inês Teixeira-Botelho, psychologist-entrereneur André Casado (IAMIN) and PR specialists Filipe Nogueira and José Gabriel Andrade. Next edition will start soon!
I’m also advising some very promising students on their MA thesis, that include diversified issues such as mobile marketing, branding and storytelling, among others.