Teaching

Of all my working activities, teaching is the one I find the most rewarding. It’s an interactive process of knowledge exchange with students, and I enjoy accompanying their development and supporting them in reaching their full potential.

I coordinate the Post-graduate Course on Communication and Social Media, a strategic approach to managing and communicating brands in the contemporary digital environment. The team is amazing, including José Mourinho-specialist Fernando Ilharco, André Serpa Soares from TAP Portugal PR, Ana Caldeira from Nestlé’s Digital Acceleration Team, Hugo Tornelo and Isadora Diniz from the Creative Agency Torke+CC, mobile specialist Inês Teixeira-Botelho, psychologist-entrereneur André Casado (IAMIN) and PR specialists Filipe Nogueira and José Gabriel Andrade. Next edition will start soon!

I’m also advising some very promising students on their MA thesis, that include diversified issues such as mobile marketing, branding and storytelling, among others.

Currrent Teaching

  • Present2015

    Communication Theories

    B.A. in Communication - Catholic University of Portugal, School of Human Sciences

  • Present2013

    Marketing and Advertising

    B.A. in Communication - Catholic University of Portugal, School of Human Sciences

  • Present2006

    Networks and Information Systems

    B.A. in Communication - Catholic University of Portugal, School of Human Sciences

  • Present2014

    Social Networks

    M.A. in Communication Sciences - Catholic University of Portugal, School of Human Sciences

  • Present2014

    Marketing and Innovation

    M.A. in Communication Sciences - Catholic University of Portugal, School of Human Sciences

  • Present2016

    Research Seminar I

    M.A. in Communication Sciences - Catholic University of Portugal, School of Human Sciences

Teaching History

  • 20152004

    Knowledge Management; Organizations Management; Information Society; Digital Economy; Public Relations

    B.A. in Communication - Catholic University of Portugal, School of Human Sciences

  • 20152012

    Media Theory; Digital Marketing

    B.A. in Applied Communication, Marketing, Advertising and Public Relations - Lusófona University of Humanities and Technology, School of Applied Communication, Architecture, Arts and Information Technologies

  • 20152012

    Strategic Marketing; Web Marketing and Communication

    B.A. in Communication and Culture - Lusófona University of Humanities and Technology, School of Applied Communication, Architecture, Arts and Information Technologies

  • endstart

    Research Seminar

    M.A. in Communication Sciences, Marketing and Advertising - Lusófona University of Humanities and Technology, School of Applied Communication, Architecture, Arts and Information Technologies

  • 20152012

    Public Relations and Image

    M.A. in Communication and Organizations - Lusófona University of Humanities and Technology, School of Applied Communication, Architecture, Arts and Information Technologies

  • 20122012

    Communication Theory

    B.A. in Marketing - Superior Institute of Languages and Administration of Lisbon

  • 20082004

    Information Technologies; Multimedia

    B.A. in Marketing; B.A. in Information Technologies - Superior School of Entrepreneurial Sciences, Polytechnic Institute of Setúbal